6 Ways to use Video Content to Grow your Business

Sneha Tailor
5/29/2019
Tips, Marketing,

Video content is huge right now. Hubspot reports that 54% of consumers want to see more video content from a brand or business they support.

Creating quality video content can go a long way for your business. Video is:

Versatile
Engaging
Memorable

These videos can be uploaded across your social media platforms, on your website, and inserted into your email communications.

Here are 6 ways you can use video content to grow your business:

Social Media

Social media is a great space to share your videos. You can gain a lot of exposure through social media since it is so easy for people to like and share your posts. Keep your social media videos short and sweet to keep your audience engaged.

Take advantage of Facebook and Instagram stories. This is a great way for your audience to see what’s hot and happening with your company in the moment.

Sales

Equip your sales team with the tools that they need to sell your product or service. Having a sales video answers all of your customer’s questions while also maintaining consistency and clarity in the message.

This video gives you the opportunity to highlight all the feature and benefits of the product. If you are selling a product, show someone actually using the product. Your end consumer will have a better understanding of what the product is and how it will benefit them.

Training

Training videos for your employees can empower them to delivery to the best of their abilities. These videos ensure that your employees fully understand the work that is expected of them and it clearly shows them how to do it.

If you are a service based business, you can also provide training videos for your customer’s. Filming a screen recording video is an excellent way to show your customers how to get the best out of your offering.

Email

Using video in your emails improves communication within your company and with your customers as well. Video emailing makes it much easier to explain something rather than typing it out.

Fun fact: Video in an email leads to a 200 to 300% increase in click-through rates and simply using the word “video” in your email subject line boosts the open rates by 19%.

Advertising

Video makes for a great advertisement. Renderforest published some video ad statistics that you need to know:

80% of users recall a video ad they have viewed online in the past month.
40% of users take some kind of action after views a video ad.
4.6 billion video ads are watched online each year!
36% of users trust online video ads.
Video ads make up 35% of total online spending.
The average user spends over 16 minutes watching online video ads every month.

Website

Google loves video content! Uploading videos to your website will greatly improve your search engine ranking. Creating engaging video content will keep visitors on your website longer. Video receives 41% more web traffic from a search.

You can upload a video to the About Us section of your website that tells your brand story.

Upload videos to the FAQ section of your website that easily answers your customer’s questions. The FAQ videos can also be included in your email messages. If a customer emails you a question, you can quickly send off the pre-recorded video that answers their question.

If you have a Testimonial section on your website, turn it into video testimonials. This will help build your brand’s credibility and trust. Potential customers will be able to see and hear the authenticity of the testimonial that is coming directly from your existing customer.

You can also use video on the Careers page. Place a video on the landing page that showcases your company’s culture and environment. You can also replace a written job description with a video description. Interested candidates will be able to see if your company is a good fit for them right from the get-go.

Spruce up your Blog post with a video! Capture the attention of your audience with a fun-filled and informative video blog.

Video marketing is content that you really want to include in your marketing strategy. There is so much that can be done with video. So make your way to the drawing board and start putting these ideas to good use.