Is the word "video" in your subject line?
- Cheers Video Mail
- 12/1/2018
- Statistics, Tips,
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Is the word “video” in your subject line? Sending a video message is a great way to increase your email open rate.
You want to make sure that your subject line catches the attention of the recipient because the email subject line is what sets the tone for your message. It lets recipients know right off the bat what your email is going to be about.
Introducing your recipients to the fact that you have a video in your email message right in the subject line is a great way to spark their curiosity; just enough for them to open your message and hit the play button. With Cheers Video Mail, you can track who has opened your message and who has played the video!
People actually prefer to watch a video over reading text. Not only does it save people time, but video messages are a lot easier for recipients to understand. It is also more efficient for you to record your message in a video format then it is to type out a long text-based message. You can rest assured that your message will be heard loud and clear.
According to Hubspot, a video message can reduce your unsubscribe rate by up to 26%! More contacts equals more personal connections.
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Marketing trends over the next few years are going to be highly visual with a lot of video content. Video marketing predictions according to HubSpot say that: 87% of people would like to see more video from brands in 2019. 82% of internet traffic is expected to be video by 2021. 84% of marketers say video has helped them increase traffic to their website.
Go beyond recording videos for just your website and social media platforms and start including them in your emails as well! Video in an email has many great benefits. Sign up for free today to experience it for yourself!
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How do you get your contacts to open your email message? Leave us a comment of your best subject line that guarantees an opened email.