Email marketing is valuable! It’s a great way to reach out to your customers and stay connected with them. In fact, 73 percent of millennials prefer communications from businesses to come via email. With 99 percent of consumers checking their email every day and 46 percent of emails being opened on a mobile device, email marketing is an absolute must!
A great way to revamp your email marketing strategy is to include video. You’re probably already sharing videos across your social media channels. Now it's time to share them in your emails too!
Here are a few ideas of videos that can be added to your email marketing:
1. Product Launch
The best way to create hype and announce a new product is through video. 54 percent of consumers want to see more video content from a brand or business that they support.
Video empowers you to highlight the features and benefits of your product. Your video can also include a demo of someone using your product which will inspire your consumers.
Video is very share-worthy. 92 percent of mobile video viewers share videos with others. Which means that your new product launch will not only reach your existing customers but potential ones as well!
2. Call to Action
Videos are a powerful marketing tool that evokes emotion, is visually appealing, and has better recall.
Having a strong message and including a call-to-action in your video will have a lasting effect on your audience and will encourage them to take necessary actions. Whether it’s appealing for donations, getting consumers to buy a product, or encouraging your audience to register for an event, video can amplify your message.
Follow-up emails build a relationship. People will appreciate the time and effort you took to follow-up with them. Below are a few ideas of the types of follow-up emails you can send:
Sending a follow-up email after a client meeting shows them that they matter. Going one step further and including a personalized video message that sums up the meeting is guaranteed to leave a lasting impression.
Keep the party going with a post-event follow-up. Send your contact list a highlight reel that showcases your event. Guests who attended your event will be able to relive a fantastic night and those who were unable to attend will also have a chance to see what went down.
Following-up after an interview expresses interest in the job and also gives you an opportunity to briefly highlight and reiterate your qualifications for the position.
Spruce up your next follow-up email with a personalized video message!
4. Show Gratitude
Give your audience all the feels with a heartfelt thank you message. Recording a video shows your gratitude and will build a stronger relationship between you and your audience.
Some examples include thanking someone who:
- Left a review or completed a survey
- Donated to your cause
- Purchased a product
Showing gratitude through video can also be as simple as thanking someone for being a long time customer.
5. News Update
News material is so informative. It's a fantastic way to keep your audience updated with what's happening in your business.
Watching a video update makes it easier for your audience to understand and retain what you have to say.
6. Email Footer
An email footer is a great space to talk about your company and encourage your audience to follow you on social media.
Include a fun and quirky video in your email footer to keep your audience engaged from the top of your email right to the very bottom of it.
Reach your email target audience in a new light with video emailing. Video will empower you to build a better and stronger relationship with your customers while also letting you explore your creativity.