Why I stopped writing holiday cards!

It’s that time of year! The holiday season is a great time to show your clients, friends and family a little love and appreciation, and I’m not talking about spending money on expensive gifts! 

It’s the thought that counts right? Most businesses will mail out a corporate custom holiday cards, and some will even send something as simple as a holiday ecard. But here’s the problem: Your clients receive Christmas cards from ALL their partners, and they typically look and sound the same. 

The quickest and easiest way to show your client appreciation during this coming holiday

But what if I told you that there is a better way to show your clients appreciation this holiday than simple holiday photo cards that might end up in the trash after the holidays? What if there was a way for you to stand out from the rest and send something memorable? Oh, and the best part is, you won’t have to handwrite 10,000 cards as this CEO did for his employees’ birthdays.

I’m talking about emailing your clients a personalized video with a card design of your choice! You heard me well, "send video cards". Now hear me out, this might sound complicated, BUT IT’S NOT!, let’s talk about WHY you should send a holiday video, and why it’s so much more effective than sending a traditional holiday card. 

Video Mail is the Future!

The stats don’t lie. Hubspot says that as of 2019, 87% of businesses are using video as a marketing tool, which is a jump from 81% in 2018 and 63% in 2017! Video has become known as a powerful tool to connect and stay connected with your clients and prospects, which is why video mail is so effective! Use video emails to convey your holidays wishes and to invite others to your holiday party.

Fun fact: Viewers retain 95% of a message when they watch in a video, compared to 10% when reading it in text. That means your clients are only going to remember 10% of those holiday cards they receive. 

It’s clear that video is the future of marketing and making connections, so why not use it to build stronger relationships with your clients?. Many businesses still haven’t taken advantage of video email, so there is a good chance you’ll be one of the very few companies in your market utilizing this powerful tool. This means that you will not only stand out but also be seen as an innovator and trendsetter. Sending your clients personalized holiday video messages in an email will show them that your company is ahead of the game and thinks outside the box! 

It’s Easier Than You Think

Now that you understand why you need video mail, the next step is putting together your awesome company holiday video! First things first, you need to craft your holiday message. To do that, you need to decide who will be speaking in the video. 

It is always great to hear from the owner or CEO of a company, especially if they have a close relationship with their clients and customers. The main points of contact, salesperson, receptionist, or the account manager could also be a great candidate, as they are usually communicating with your clients and customers on a consistent basis. If your clients and customers regularly communicate with multiple people in your organization, then be sure to get those people involved in your video as well! 

Now that we know who will be speaking, have each person write a quick personalized message- Holiday videos are meant to be short and meaningful, so there’s no need to write a speech! It really can be as simple as:

“Hey [Client or Customer’s Name],

I hope you’re having a great [day, week, weekend, life, etc.]. I just wanted to send you a quick video to wish you and your family a [Happy Thanksgiving, Merry Christmas, Happy New Year, Happy Holidays, Happy Chanukah, etc.]!

It’s been great working with you this past year! [Insert a sentence on one of the Following- celebrate a win, acknowledge an accomplishment, say an inside joke, or bring good memory in general]. I’m looking forward to another year of partnership and success!

From all of us here at [Your Company Name], we truly appreciate your partnership. Happy Holidays!” 

Wasn’t that easy?! All you need to do is fill in the blanks and you’ll have yourself a personalized and memorable holiday video script. Now, we need to create and email the video- sounds like a lot of work right? 

Holiday Email Templates

Sending personalized videos is a breeze with Cheers Video Mail, choose a holiday email templates and start your recording – For more Step-by step

check out these videos

 to see how quick and easy it is to create and send out your holiday videos. 

It’s really simple, folks! You can send it in a private email or share it on social media, even send a LinkedIn private message to your clients straight from the Cheers Video Mail app.  Let your clients and customers know that you truly care by sending them something different this holiday season. Not only will they remember your video, but they will remember YOU and YOUR COMPANY. You will see such a great reaction from your holiday video mail, that you’ll most likely end up joining thousands of other businesses worldwide who have made the switch to video mail to grow their relationships and their business. 

There’s a lot more you can do with video mail than sending out holiday videos. Video mail is a great way to beef up your sales process, especially if you’re looking for an alternative to cold calling and cold emailing. Sending a fun and personalized video instead of a boring cold email or phone call will help you establish your credibility and build a relationship from the beginning of the sale process, and sometimes before you ever meet with this person.

Let’s face it, your clients and customers usually don’t have time to read a long announcement you whipped up. With that in mind, you can video email to keep your clients informed about your company, any changes or updates to their services, and to invite them to customer appreciation events! If a picture is worth a thousand words, then imagine how many words a video is worth…

Read more about all the awesome benefits of video mail here!